RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards, supported by the PAR Retail platform from PAR Technology. RaceWay, which operates as a franchisor for parent company RaceTrac, is seeking to deliver personalized experiences and exclusive deals to program members.
“Our team is excited to unveil our first customer loyalty program, RaceWay Rewards, which will enable us to further strengthen customer connections while still providing our signature ‘hometown store’ identity,” said Kamran Din, Director of Revenue Growth Management at RaceWay in a statement. “Our partnership with PAR allows us to leverage personalized, data-driven technology to turn every customer engagement into an opportunity to build brand loyalty.”
RaceWay will be well-positioned to grow and enhance its loyalty offerings with the PAR Retail platform’s flexible technology, including potential future additions of new program features, integrations and partnerships.
“PAR Retail’s integrated system of solutions is engineered to scale and adapt with brands, bringing together real-time data analytics, personalized interactions and forward-thinking innovation to drive meaningful business outcomes,” said Jake Kiser, General Manager of PAR Retail in a statement. “We’re proud to partner with RaceWay to launch RaceWay Rewards and to support the program’s continued growth.”
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