55 New Customers Adopt
Extole Social Engagement Solution
Extole has signed more than 55 new clients to its Social Engagement program during the past two quarters, including Godiva, Safeway and Shutterfly. Extole’s Social Engagement Program enables retailers to take advantage of a number of social media initiatives including: a social referral program, social sweepstakes, surveys and more. As a result, Extole customers have reported an increase in customer engagement across various online and offline channels. Redbox, for example, has found success with the Extole referral program. “The program increased engagement by generating more than 175,000 social recommendations from our existing customers,” said Gary Cohen, Redbox SVP of Marketing and Customer Experience. “Extole’s referral solution also drove 128,000 customer friends to Redbox’s referral offer and generated 32,000 Facebook posts, leading to new customers and sales ― all in a period of 30 days.”
“Our solutions enable brands to activate their existing customer base and subsequently engage them in viral campaigns to magnify their impact,” added Brad Klaus, CEO of Extole. “The ultimate goal of these initiatives is to drive measurable results. We will continue providing new and innovative ways for brands to transform their customers into highly effective social marketers who drive marketing return on investment.”
Square Implements Mobile App and
Square Register As Payment Methods
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Square implemented Square Register, an iPad Point of Sale (POS) application for small- to medium-sized brick-and-mortar retailers; and Square Card Case, an application for smartphones, targeting ecommerce companies without storefronts. Square Register is an iPad application linked to the Square credit card readers, featuring a smaller footprint designed to replace larger cash registers and credit card terminals for smaller retail establishments. The Square Card Case stores shoppers’ account information in a virtual wallet. Currently, shoppers can purchase items using a smartphone at 50 test sites. Card Case can be downloaded to the iPhone or Android. Shoppers can access the application by scanning a debit or credit card at the POS. Card Case is available at selected locations in New York, San Francisco, Washington D.C., Los Angeles and St. Louis. Additional locations are scheduled to be added in the near future.
