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Bulletin Board: Week of 2-28-2011

 
L.L.Bean, Macy’s Earn Stevie Awards

Chris McCormick, President & CEO, at L.L. Bean was awarded Global Sales Leader of the Year, and Macy’s was recognized with the People’s Choice Stevie Award for Favorite Customer Service in Retail at the Fifth Annual Stevie Awards for Sales & Customer Service, presented February 21 at the Eden Roc Renaissance Hotel in Miami Beach, Florida. Other retailer winners this year include Overstock.com, Apple and Zappos.com.

Finalists and Stevie Award winners in the competition were determined by more than 125 judges over a three-month period. There were 25 categories for customer service professionals, including Contact Center of the Year, Award for Innovation in Customer Service, and Customer Service Department of the Year.

 


 

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SAS acquires Assetlink To Provide
Integrated Marketing Management

SAS is acquiring Assetlink, a pioneer in marketing resource management (MRM). Following the completion of the acquisition, SAS will combine SAS® Customer Intelligence offerings with Assetlink’s leading marketing resource management solutions into an integrated marketing management platform designed to make it easier for marketers to plan, create and optimize marketing programs.

The integration of SAS and Assetlink will provide:

  • Capability to manage inbound marketing and access real-time analytics
  • Advanced analytics
  • Marketing optimization
  • Data management and cross-channel data integration capabilities portable to any data warehouse platform

 

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