Belk, a department store company with 300 stores in 16 of the southern U.S. states, has selected Accenture, a management consulting and technology services company, to take part in its Omnichannel Transformation Initiative.
As part of the business relationship, Accenture will help Belk implement a new digital platform in order to enhance the retailer’s customer analytics capabilities, in addition to improving the efficiency of multichannel operations. With the help of Accenture Seamless Retail Services, Belk will be able to prevent inaccuracies between online and in-store inventory data, which could lead to lost sales.
“Customers have many ways to choose to shop with us, and this project helps us ensure our brand, our service and our fashion assortments are reflected across all channels,” said John R. Belk, President and Chief Operating Officer of Belk. “We selected Accenture because of their multichannel retail experience and ability to offer us additional specialized resources and capabilities. This collaboration will help us deliver these new features faster and at a lower cost than we could have achieved alone.”
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