Associated Wholesale Grocers (AWG) has partnered with RangeMe, an online platform designed to streamline new product discovery between retailers and product suppliers.
With RangeMe, the co-op food wholesaler aims to scale its retail buying efforts within the general merchandise, health and beauty and specialty, natural and organic categories for all its 3,800 member supermarkets.
“By implementing the RangeMe platform, our category team can quickly locate and identify products that our members want, like organic items, baby, beauty products or locally relevant items or brands,” said Anna Mancini, Vice President of the VMC Division at AWG in a statement. “It saves us time and money, which is passed on to our members.”
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Additionally, RangeMe is designed to give product suppliers and manufacturers increased control over the marketing of their products and greater access to retail buyers.
