Amazon has launched an online platform for small and medium-sized businesses (SMBs) called Amazon Storefronts. The site will feature a curated collection of more than 1 million products from nearly 20,000 U.S. retailers.
Customers will be able to search through 25 product categories, including back-to-school, home, kitchen, pet supplies and books. The site also will feature a video highlighting one retailer every week, as well as a rotating selection of profiles about sellers and their stories.
The existing Amazon marketplace is already a powerful sales driver for SMBs, which account for half the items sold on the e-Commerce giant worldwide, according to the Amazon Small Business Impact Report. More than 20,000 small retailers surpassed $1 million in sales on Amazon during 2017.
Prime Day also has a significant impact on participating SMBs, which raked in $1 billion in total revenue during the holiday in 2018. These merchants saw sales increase 28% during the first 30 hours of the event compared with 2017.