Amazon and the NYC Metropolitan Transportation Authority (MTA) are striving to make holiday shopping easier for commuters by rolling out digital kiosks in subway stations.
The “On the Go” kiosks, built by Control Group, will present commuters with interactive digital ads featuring curated products from the Amazon Consumer Electronics Holiday Gift Guide. Brands featured in the guide include Belkin, Bose, Intel, Microsoft, Samsung, SONOS, and Sony. Relevant content and tips from the MTA also will be delivered via the kiosks.
This new approach to out-of-home advertising is designed to add a new point of purchase for Amazon shoppers, according to executives at Control Group.
Content published on the kiosks can be personalized for different uses, allowing brands to better connect with customers based on their location and other demographic information that is collected over time.