Affinity Solutions, a purchase-driven marketing solutions provider, has partnered with location-powered marketing platform NinthDecimal to help retailers create a link between store visits and purchases.
The partnership combines Affinity Solutions’ Closed-Loop Measurement solution and purchase data with the NinthDecimal offline attribution solution, Location Conversion Index (LCI). This aims to give retail brands the ability to identify foot traffic and purchase behaviors from media campaigns.
The new Affinity Solutions offering is designed to provide retailers with the ability to:
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- Gain insights into physical and transactional behaviors of customers;
- Measure, evaluate and improve understanding of campaign effectiveness; and
- Optimize marketing efforts across media channels.
“Understanding consumers’ offline purchase behavior and making it more actionable is very compelling for marketers who want to recognize what is driving customers into stores,” said Amit Seth, President of Affinity Solutions in a statement. “Through the joint attribution offering, marketers can create an important connection between media campaigns and actual business results, which leads to a higher proven ROI.”
