Seven & i Holdings, parent company of 7-Eleven, plans to open 500 new “food-forward” convenience stores between 2025 and 2027. The “New Standard” stores will be larger than traditional 7-Eleven stores and will include expanded fuel offerings as well as digital innovations to support more frictionless shopper journeys.
The c-store giant’s road to the new store design began with its Evolution store format, which was launched in March 2019 with a store in Dallas. Since then, 7-Eleven has been using the stores as innovation testing grounds for the entire chain.
“We plan to open 125 of these new stores in 2025, and we are ramping up and growing our pipeline with plans to open over 500 of these new stores by 2027,” said Joe DePinto, CEO of 7-Eleven during an investor call, according to Nation’s Restaurant News.
“We built these stores with our customers’ sentiments in mind,” DePinto added. “Our new store standard, and these new-format stores, are performing better than our existing portfolio in both merchandise sales and traffic, delivering 13% higher same-store sales in the first year of opening. We’re projecting that at full maturity, four years, these New Standard-store sales will further increase by 30% to $8,219 average per store day.”
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Earlier this month, the company revealed that it would restructure itself to focus more on its convenience business as well as plans to rechristen itself the 7-Eleven Corporation.
