Kibo will acquire Certona, an omnichannel personalization solution provider, combining Kibo’s cloud commerce solutions with Certona’s personalization offerings. The financial terms of the acquisition have not been disclosed.
As part of the deal, Kibo clients will gain additional personalization options, as well as access to Certona’s experience and expertise.
Certona leverages machine learning and predictive analytics to provide a deep level of personalization, helping retailers optimize content and messaging designed to increase engagement and conversions across all touch points. Properly analyzing existing data to offer accurate personalization is an important task — while 36% of shoppers say retailers need to do more to offer more personalized experiences, 52% worry about retailers knowing too much about them, and 17% refuse to share any information at all, according to data from Forrester Research.
“Kibo is dedicated to partnering with our clients to provide retailers with robust commerce solutions, which enable them to deliver outstanding consumer experiences,” said David Post, CEO of Kibo in a statement. “To that end, we also believe those experiences are more powerful and compelling when they are personalized to the needs of the consumer. To prepare our clients for what’s to come in commerce, we looked for a true innovator that would elevate our current personalization capabilities, and we found it in Certona. Together, we will continue to partner with our clients, meeting them where they are along their digital transformation journey.”