Accenture has acquired marketing and sales capability consultancy Brand Learning. Terms of the deal were not disclosed.
The transaction positions Accenture to improve its marketing, sales, HR and leadership capabilities by strengthening the company’s ability to drive end-to-end marketing and sales transformation for clients, by creating a service spanning marketing and sales strategy, organizational design and industry specific consulting. The new service will also link with Accenture Interactive’s digital design and engagement capabilities.
The high-level advisory team at Brand Learning will be combined with Accenture’s Customer and Channels management consulting and industry experts.
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“More than 90% of CMOs say marketing will undergo fundamental change in the next five years, driven by analytics, digital and mobile technologies,” said Laura Gurski, Senior Managing Director at Accenture in a statement. “Accenture’s acquisition of Brand Learning, with its impressive track record in building client capabilities in marketing and sales strategy and organization change, will further enable us to help clients deliver more integrated customer experiences across the organization.”
