Accenture has acquired Happen, a UK-based global innovation consultancy. Happen uses proprietary methods, frameworks and digital tools to help companies generate new ideas, products and services to drive growth. Terms of the acquisition were not disclosed.
Happen is focused on the retail, consumer goods, food and beverage and life science industries. The firm offers consumers insights, where teams identify new opportunities and determine how they can be commercialized, as well as product and service innovation. For instance, the consultancy helped a grocery chain map how its customers moved around stores, which enabled the retailer to tweak its layouts to double revenue from breakfast cereals and increase snack purchases by 40%.
Happen employees will join the innovation practice within Accenture’s Products Industry X.0 division, which helps clients reinvent products, services and business models. Two other companies have been added to the business this year: Pragsis Bidoop, a Spanish company with expertise in big data, AI and advanced analytics, and ?What If!, which uses an experimentation-driven approach to help clients incubate new products, services, business models and organizational cultures.
“Bringing data-driven intelligence to clients’ decision-making, Happen helps companies tailor innovative products, services and experiences to create customer-centric businesses,” said Eric Schaeffer, a senior Managing Director and leader of the Products Industry X.0 and Supply Chain & Operations consulting practices at Accenture. “The acquisition further enhances the analytics, design and engineering capabilities we use to help clients deliver relevance at scale to a marketplace of millions of individuals.”