Orchestro, a provider of demand analytics solutions, has closed a $9.8 million funding round led by Novak Biddle Venture Partners. All existing Orchestro investors, including CNF Investments and New Markets Venture Partners, also participated in the round.
With the funding, Orchestro aims to expand its sales and marketing efforts, capture increased demand in the value of “click-and-mortar” analytics and grow its footprint within mid-tier CPG companies and brands in emerging markets.
Additionally, Orchestro will use the financing to help reduce the effort of complex-data integration while avoiding costly supply chain exceptions.
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“This investment is a clear indicator of the momentum we are seeing in the market and the high level of confidence in our strategy,” said Abdul Omar, CFO of Orchestro. “As we finish a year of innovation and growth, we are well positioned to deliver even greater quantifiable value for our clients.”
Retailers can use the Orchestro solution to pinpoint and prevent service-level exceptions, such as in-stock percentage, days of supply, zero scans or low inventory. These exceptions can affect retail sales, inventory cost, out-of-stocks and poor in-store execution around promotions and new product information.
