New Investment Round Raises Pointy Funding To $19 Million

Pointy has raised $12 million in a Series B funding round led by Polaris Partners and Vulcan Capital, bringing the company’s total funding to $19 million after a Series A round in September 2017.

With the funding, Pointy plans to accelerate its partnerships to help brick-and-mortar retailers fight back against e-Commerce giants like Amazon by increasing their visibility. The Pointy plug-and-play device, which connects to a store’s barcode scanner, automatically lists products and optimizes them for search engines so that customers can find them locally.

“We started Pointy to help local stores be more visible online,” said Mark Cummins, Co-Founder and CEO of Pointy in a statement. “It seemed crazy to us that people had to wait two days for Amazon to deliver a product that could be 100 yards away in a local store. Our message to retailers was ‘Don’t lose your local customers to companies like Amazon, just because shoppers don’t know what you have in stock.’ That has obviously resonated with independent retailers across the U.S. and this Series B round will help us bring even more of them online.”


This funding round comes a few weeks after Pointy signed partnership agreements with POS giants Square, Clover and Lightspeed.

Featured Event

Join 5,000+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action. Use code RICE25P04 to save up to $500 on your pass!

Free Expo Pass for Retailers and Brands!
Save up to $500 on your All-Access Pass and choose from 100+ sessions with an exclusive Retail TouchPoints discount!



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: