Pointy has raised $12 million in a Series B funding round led by Polaris Partners and Vulcan Capital, bringing the company’s total funding to $19 million after a Series A round in September 2017.
With the funding, Pointy plans to accelerate its partnerships to help brick-and-mortar retailers fight back against e-Commerce giants like Amazon by increasing their visibility. The Pointy plug-and-play device, which connects to a store’s barcode scanner, automatically lists products and optimizes them for search engines so that customers can find them locally.
“We started Pointy to help local stores be more visible online,” said Mark Cummins, Co-Founder and CEO of Pointy in a statement. “It seemed crazy to us that people had to wait two days for Amazon to deliver a product that could be 100 yards away in a local store. Our message to retailers was ‘Don’t lose your local customers to companies like Amazon, just because shoppers don’t know what you have in stock.’ That has obviously resonated with independent retailers across the U.S. and this Series B round will help us bring even more of them online.”
This funding round comes a few weeks after Pointy signed partnership agreements with POS giants Square, Clover and Lightspeed.