Dynamic Yield, an AI-powered omnichannel personalization solution provider, has raised $32 million in a Series D funding round led by Viola Growth, with participation from Union Tech Ventures. The funding will help Dynamic Yield expand its personalization capabilities across kiosks, call centers, POS systems, IoT devices and other platforms. This round brings the company’s total funding to $77 million.
The investment also will help the solution provider accelerate its product innovation to form a comprehensive set of personalization APIs. Additionally, Dynamic Yield will expand its partner network and solution integration capabilities. The platform is used by more than 200 brands, including HelloFresh.
Dynamic Yield also recently expanded its capabilities through a partnership with Tealium, a real-time customer data provider. The collaboration will help Dynamic Yield integrate first-party and behavioral data, enabling businesses to unify and leverage real-time customer data for more effective personalization.
Personalization is more important than ever. This year, organizations that have fully invested in all types of online personalization are expected to outsell companies that have not by 30%, according to the Predicts 2018: Brand Relevance Under Fire, Automation on the Rise report by Gartner.