dynamic yield

Mastercard Buys Personalization Platform from McDonald’s

McDonald’s made headlines when it acquired the personalization solution provider Dynamic Yield in March 2019 for a reported $300 million. Now the…

How GlassesUSA.com Uses AR, Computer Vision and Dynamic Recommendations to Enhance Online Eyewear Shopping

Many retailers are now looking for ways to offer customized products, but in the world of prescription eyewear customization has always been the…

McDonald’s Acquires Personalization Provider Dynamic Yield For $300 Million

McDonald’s is getting into the personalization game through the acquisition of Dynamic Yield, an AI-powered omnichannel personalization solution provider. The restaurant chain…

Dynamic Yield Raises $32 Million, Boosting Personalization Capabilities To More Touch Points

Dynamic Yield, an AI-powered omnichannel personalization solution provider, has raised $32 million in a Series D funding round led by Viola Growth,…

Dynamic Yield Partners With Tealium To Enhance Personalization

Dynamic Yield has partnered with Tealium, a real-time customer data provider, to integrate first-party and behavioral data, enabling businesses to unify and…

Personalization: A C-Level Priority

Achieving personalization at scale is increasingly being recognized as the “holy grail” of marketing. However, far too many CMOs are delegating the…

RSP17 Recap: Making Personalization Practical And Effective

The Retail TouchPoints Retail Strategy & Planning (RSP17) webinar series aired live last week, and all 10 webinars are now available on demand. Three of…

Personalized Recommendations Spark 45% Conversion Rate Uptick For Fjallraven

Home page personalization sets the tone for the rest of the e-Commerce experience, and what better way to personalize an online store…

Dynamic Yield Raises $22 Million To Enhance Personalization Technology

Dynamic Yield, a customer engagement and personalization platform provider, has raised $22 million in Series C funding led by Vertex and ClalTech….

The Naked Truth: Retailers Have No Idea Which Recommendation Approach Will Work

Online product recommendation has been around for several years, and nearly every retailer is employing some kind of recommendation strategy on their…

5 Persona-Based Segments To Fuel Your E-Commerce Personalization And Optimization Plan

Uncovering patterns and trends in behavior is a key step for marketers who are analyzing, optimizing or personalizing web sites. This ongoing…

Dynamic Yield Facilitates Real-Time Personalization

To successfully personalize the online shopping experience, retailers must gather data regarding consumers’ purchasing behaviors and even past purchases. Dynamic Yield has…