E-Commerce software platform Brickwork has raised $5 million in Series A financing in a funding round led by investment firm Safeguard Scientifics. The financing includes contributions from new investor Recruit Strategic Partners, as well as existing investors Advancit Capital, Beanstalk Ventures, Cowboy Ventures and Forerunner Ventures.
Brickwork will use the funding to expand sales and marketing initiatives and strengthen its platform with deeper data science and analytics.
The Brickwork platform features online-to-in-store conversion funnels designed to influence decision-making and improve overall customer experience. The solution includes store locators and location pages; appointment, event and promotion management; a customizable content management system; and key data and analytics offerings.
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“There has been a fundamental shift in consumer behavior over the past five years, which retailers are just beginning to wake up to — that nearly every customer starts their buying experience in digital,” said David Munczinski, Founder and CEO of Brickwork in a statement. “Most retailers focus their web sites and digital marketing strategies around getting a customer to their online checkout. However, they’re ignoring the fact that the vast majority of customers are online or on mobile devices with the intent to purchase in-store.”
Munczinski cited Safeguard’s “proven track record” of identifying and scaling promising marketing technology companies and its partner brands as major benefits of the investment.
