Executive ViewPoints

The Case For Subscription Service In CPG

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the…

5 Steps For Brands To Optimize Voice Strategies

Brands of all kinds are adopting voice assistants and voice-related technology to try to provide a superior customer experience, but there’s still…

The Future of Retail, Reimagined

Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. That has all been turned on its…

The Key To Relevant Advertising In Times Of Uncertainty

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we have been slowly evolving…

Redefining Influencer Marketing In The New Normal

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events…

Are Retailers Ready For The CCPA Enforcement Deadline?

With the California attorney general on track to enforce the California Consumer Privacy Act (CCPA) in July 2020, retailers will continue to…

Re-Open For Business: Supply Chain In The New Retail

Retail is no stranger to supply chain disruption. For several years, retailers have grappled with the challenge of operating physical stores while…

Let The Wait Begin: How To Improve CX In Outside Lines

With non-essential retailers weighing whether to reopen their doors, many will have to work around official occupancy limits — many of which…

The Emergence Of Data-Driven Concepts In Retail: Measuring ROI/Analytics

As the world re-emerges from stay-at-home mandates, ROI for any brick-and-mortar venture dollar will need to be justified more than ever. Undoubtedly,…

Why Christmas Needs To Come Early This Year

Christmas needs to come early this year (and by Christmas I mean the entire holiday shopping season). Why? There’s a pretty decent…

How Robots Can Help Retail Operate Safely Again

Before COVID-19, the brick-and-mortar shopping differentiator for the consumer was the in-person experience: They could try on the goods, or just see…