Executive ViewPoints

The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers

As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one…

Surfacing Trends and Predictive Insights with Advanced Analytics

Trend/trend/noun. A general direction in which something is developing or changing. Trends are strong indicators of long-term market influence, customer adoption and…

Holiday Shopping in the New Normal

The holiday shopping season seems to get bigger every year. The introduction of ecommerce has allowed consumers to shop the big sales…

Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve to a radically new…

How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of…

Take a Step Outside: How Collaboration Enables Retailers to Understand Customer Context

The 360-degree customer view is the Holy Grail of today’s retail industry. Consumers are increasingly demanding personalized, seamless experiences, and organizations need…

Retail Re-Brand: Lessons Learned from the Front Lines of an Acquisition

Pier 1 Imports, Barney’s New York, Forever 21…the list of retailers filing for bankruptcy seems to be growing every day, and it’s…

Affordable, Intelligent Gunfire Detection Systems Can Cut 25 Minutes Off Police Response Time to Active Shooters

In recent years, the retail industry has undergone major education from law enforcement officials on how to respond to active shooters, with…

Why Retailers Should Leverage Technology for Realogram to Planogram Alignment

Companies are constantly trying to master the art of a perfectly organized retail shelf. From optimizing placement heights and facings to pinpointing…

How to Build a Strong, Customer-Centric Self-Checkout Strategy

Self-checkout is already a big part of how customers shop — according to RBR’s report, “EPOS and Self Checkout in 2020”, shipments…

How to Make the Most of Free Google Shopping Listings

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had…