Executive ViewPoints

From Emails to Kiosks: How to Test and Evaluate Personalization Strategies

For retailers, relationship building is make or break. Personalization has become a commonly used strategy for connecting with shoppers, no matter what…

Balancing Privacy and Personalization: The Key to Customer Loyalty

Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky legacy infrastructure and increasing…

How Retail Should Enter the Metaverse

Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and the excitement takes over…

How to Fix Your Loyalty Program’s Dispersed Data Problem

Loyalty programs can increase revenue by 15%-25% each year, according to McKinsey, which is why brands prioritize these programs. But success isn’t…

What Every Retailer Should Do to Stop Account Takeover Attacks

According to a recent report from the Identity Theft Resource Center there was a 68% increase in data breaches in 2021 compared…

Retailers, Are You Ready to Maximize Your Retail Media Revenue?

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see…

Elevate Retail Experiences with Next-Gen Contact Center Tech

Retailers are responding to new expectations for customer experiences and growing demand for ecommerce, but how are they keeping pace with evolving…

How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse

One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the truth. In fact, it’s…

Top 5 Security Challenges for Buy Now Pay Later Apps

Buy now pay later (BNPL) is one of the largest, fastest-growing and most well-funded segments in the fintech market. According to Accenture,…

How a Routed Delivery Strategy Can Help Drive Efficiencies

The end goal of any business is selling and delivering products to match consumer expectations. These expectations, however, constantly change, requiring retailers…

How Small and Local Marketers can Take Advantage of the Metaverse

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital…

How Ecommerce Businesses Can Take Advantage of Data Labeling

Accurate search results and personalized recommendations are undisputedly the bedrock of modern ecommerce. As more businesses around the globe migrate online, the…