Executive ViewPoints

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged…

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According…

A Guide to Managing Young Employees

The so-called “Great Resignation” may be over for salaried workers, but for frontline employees there is no end in sight to the…

Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of…

NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

In 2024, it won’t be your dad’s supply chain. Shoppers’ retail preferences will be unlike anything we’ve seen even just a year…

6 Logistics Metrics that Determine a Brand’s Holiday Success or Struggle

With the bustling holiday shopping season nearing, many brands have spent the last several months assessing their operational strengths and weaknesses, particularly…

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping…

Is Your Fulfillment Strategy Healthy Enough to Keep Pace with Customer Expectations?

By my recollection, the world of flexible fulfillment hit an inflection point about 15 years ago. It was at that point that…

A Beginner’s Guide to a Cookie-Free Marketing Strategy

It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies and IDs is coming…

Gaining and Keeping Trust in the Age of AI: A Five-Point TRUST Framework for Deploying AI

Generative AI technology is progressing at breakneck speed and is predicted to change numerous aspects of our daily lives. With the wide…

Give the Gift of a Hyper-Personalized Shopping Experience this Holiday Season

The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless…