Executive ViewPoints

The $176 Billion Retail Media Opportunity has a Generation Problem

If you’re running the same in-store advertising strategy for a 22-year-old and a 65-year-old, you’re not maximizing your potential revenue. Vibenomics conducted…

Beyond the Code Freeze: 5 Ways to Keep your Mobile Apps Running During the Holiday Shopping Blitz

In 2024, consumers spent $150 billion on in-app purchases, according to the State of Mobile 2025 report. And no period drives more…

Agentic Commerce is a Huge Opportunity for Retailers; it’s Also a Liability Storm

AI agents that shop on behalf of consumers are moving from concept to reality. Visa and Mastercard are giving AI agents their…

The EU’s ESPR, Working Plan Update, and Ensuring the U.S. Retail Industry is Ready

Sustainability is becoming a global pressure across industries — an issue we must tackle head-on if we’re to protect the future of…

Marketing that Matches the Pace of Commerce

Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long promotional stretch. Halloween now…

Santa’s Little Helper this Holiday Season: Live Shopping

The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing, and retailers are facing…

Shadow Buyers: How to Reach ‘Invisible’ Purchasers

Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In fact, 89% of leaders…

The Next Evolution: How Retail Media Networks can Embrace the Brand Era

Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech stacks needed to support…

How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively…

To Dupe or Not to Dupe? Trademark Attorney Weighs in

This summer, a new line of Costco hoodies, jackets and pants went viral. Consumers claimed that they looked and felt very similar…

How Retail Companies can Thwart Cybercrime During Peak Shopping Periods

It’s no secret that cybercrime is a growing threat to every organization, and retail companies are no exception. In fact, 80% of…

7 Ways to Make Your In-Store Event More Effective

In-person retail events are becoming more important than ever — and they’re more than just a way to hand out samples or…

Feature Your Byline

Submit an Executive ViewPoints.

Executive ViewPoints

The $176 Billion Retail Media Opportunity has a Generation Problem

Beyond the Code Freeze: 5 Ways to Keep your Mobile Apps Running During the Holiday Shopping Blitz

Agentic Commerce is a Huge Opportunity for Retailers; it’s Also a Liability Storm

The EU’s ESPR, Working Plan Update, and Ensuring the U.S. Retail Industry is Ready

Marketing that Matches the Pace of Commerce

Shadow Buyers: How to Reach ‘Invisible’ Purchasers

The Next Evolution: How Retail Media Networks can Embrace the Brand Era

How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition

To Dupe or Not to Dupe? Trademark Attorney Weighs in

Feature Your Byline

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

Multimodal Commerce: New Era of Online Shopping

Groceryshop

Shoptalk Fall

NRF Europe

eTail Connect West

eTail Boston

Interests:

Executive ViewPoints

Feature Your Byline

Access The Media Kit

Interests:

Access Our Editorial Calendar