Executive ViewPoints

Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on…

Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your…

Digitalization Can Help Mitigate Climate-Related Supply Chain Disruptions

For sugar importers, this past summer has been anything but sweet. The cost of sugar has surged by more than 40% globally…

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the second half of 2024…

Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented recipients of an email…

Six Principles for Redefining Retail with Responsible AI

Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. As retailers ride the AI…

Challenging the Way Retailers Think About Traffic Counting

I’m sure you’ve heard the expressions, “what goes around comes around,” and “what’s old is new again.” These are certainly applicable to…

Accessible Luxury Doesn’t Need to Diminish Exclusivity

Luxury retailers build their reputations on exclusivity and historically have been resistant to participate in discounting and promotions as a result. There’s…

Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping

The importance of efficient and secure online retail experiences is more crucial than ever. Retailers face the challenge of not only attracting…

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Despite expectations of…