Executive ViewPoints

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping…

Is Your Fulfillment Strategy Healthy Enough to Keep Pace with Customer Expectations?

By my recollection, the world of flexible fulfillment hit an inflection point about 15 years ago. It was at that point that…

A Beginner’s Guide to a Cookie-Free Marketing Strategy

It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies and IDs is coming…

Gaining and Keeping Trust in the Age of AI: A Five-Point TRUST Framework for Deploying AI

Generative AI technology is progressing at breakneck speed and is predicted to change numerous aspects of our daily lives. With the wide…

Give the Gift of a Hyper-Personalized Shopping Experience this Holiday Season

The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless…

How to Give Luxury Shoppers the Digital Experience they Desire

Despite a recent rocky economy — seized by inflation and supply chain pains — the global luxury retail market has seen a…

Due Diligence: Winning October Prime Day Prep Strategies

Last month Amazon officially announced a follow-up to Prime Day coming this October — Prime Big Deal Days will be available for…

Is Retail Media Like Eating the Forbidden Fruit?

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of…

Sunnier Economic Outlooks Drive Peak Season

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to…

The Limited Role of AI in Ecommerce

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of…

Real-World Reminders Can Make CTV Ads More Impactful

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue…

For Better Customer Experience, Make Your Website Easier to Search

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and…