Executive ViewPoints

High Prices are Finally Wearing Down Pet Parents

In consumer goods, the pet category can often be impervious to macroeconomic events that cause consumers to tighten their wallets. This sentiment…

Gas Stations Evolve: AI and EVs Drive Transformation into Mini-Grocery Stores

Gas stations and convenience stores, once the cornerstone of road trips, are undergoing a significant transformation due to the increasing prevalence of…

Protect Your Business from the Consequences of Cookie Consent Failures

As state, sector and international privacy laws get passed with increasing frequency, more companies are adopting cookie consent banners. This is in…

From Calories to Carbon: Where Food Labeling Meets Sustainability

Food labeling has evolved significantly since its inception in 1850. From preventing foodborne illness outbreaks to revealing specific calorie counts, labels have…

Chinese Businesses Acquire U.S. IP to Curtail Competition Posed by Chinese Competitors

U.S. companies filing suit against Chinese defendants in U.S. district courts, alleging counterfeiting and IP infringement, is not a new phenomenon. But…

Does Your Retail Fraud Problem Start with Account Creation?

New account fraud is surging, and despite conventional wisdom that this type of fraud is mostly a problem for banks, retailers are…

Experiences to Remember: Changing In-Store Behavior and Reaching Consumers

Remember the age-old question: “If a tree falls in a forest and no one is around to hear it, does it make…

Three Tactics for Optimizing CTV Success

As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad tiers, players like Walmart…

Mastering Promotional Pricing: Proactive Holiday Strategies to Protect Your Profits

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability….

Retail Media Networks: The Key to Winning CPG Partnerships this Holiday Season

As the holiday season approaches, retailers have a significant opportunity to enhance and showcase their retail media network (RMN) offerings. By highlighting…