Executive ViewPoints

How Retailers Should Deal with Digital Advertising Inflation in 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with…

5 Trends from NRF 2023 That Retailers Can’t Ignore

It was amazing to be back in NYC for NRF 2023, and this year’s event did not disappoint. The annual retail gathering…

Retailers: Are You Using Delivery Personas to Improve Financial Performance and Customer Loyalty?

Successful retailers have put a lot of effort over the years into understanding their customers’ buying personas. They know that their customers…

Turn Tricky Market Conditions into Revenue-Increasing Opportunities

The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the calendar. Supply chain issues,…

How Retailers Can Democratize Data to Buoy Performance

Retail companies have invested billions in data analytics and infrastructure, seeking competitive advantage through deeper, more granular visibility into consumer behavior, business…

Gen Z is Hyperconscious of Greenwashing in Retail — Defining ‘True’ Sustainability for a Young Demographic

Gen Z has been shaped by a number of factors, including the COVID-19 pandemic and the economic downturn that followed. While sustainability…

Where to Next for the Experience Economy?

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy”…

How to Emerge from Supply Chain Chaos? Get Back to Basics

No one will forget the year 2020 — 2021, or 2022 for that matter. The years when the pandemic toppled the global…

How to Explain Headless to a 5-Year-Old

People visit websites to learn about products and efficiently buy them. Standard ecommerce platforms have limitations that cause challenges in the buyer’s…