Executive ViewPoints

Want to Win the Consumer in 2023? Start with Trust, Especially when it comes to ESG

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over…

How Livestream Shopping Channels the Power of Influencer Marketing

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed…

Get Ready for the Headless Ecommerce Low-Code Revolution

Headless ecommerce and low-code application development are two increasingly advantageous technology frameworks — and they’re on a collision course for retailers. Headless…

Shopping While Black: the Impact of Discrimination on Black Health and Retailer Revenue

The buying power of African-Americans is projected to reach $1.8 trillion by 2024. However, the experiences of African-Americans in most retail stores,…

How to Create Immersive Retail Experiences

Digital signage looks vastly different today from my early days working for a niche hardware manufacturer developing simplistic solutions for groceries and…

The New Retail Landscape in 2023: Where Every Day is Game Day

Success in the new retail landscape in 2023 requires many of the characteristics of a winning sports team. Winning teams begin with…

Contactless Biometric Solutions for Better Shopping Experiences

The global pandemic changed our world in so many ways — some good, some bad. Retail and hospitality industries were hit particularly…

Walking the Fine Line Between Profits and Customer Experience: The DTC Strategic Dilemma

Direct-to-Consumer (DTC) brands are constantly stuck between creating indelible customer experiences and turning profits on those relationships. After initial success, digitally native…

The New Digital Dilemma: How to Elevate Customer Relationships in an Increasingly Commoditized Marketplace

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences in their physical brick-and-mortar…