2 years ago Turning Criticism into Opportunity: A Guide for Merchants to Deal with Negative Online Reviews As a business owner, negative reviews on your product or service can be distressing and damage your reputation and revenue, regardless of…
2 years ago The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers Consumers have no reason to pay full price for almost anything these days. Shoppers have gotten smarter about pricing strategies; they also…
2 years ago If You Want to Succeed in High-Heat Retail, Bake Fairness into the Experience There have never been more barriers to the things we enjoy in life. Everything from limited edition sneakers to international stadium tour…
2 years ago Immersive Tech for Classified Ads can Increase Online Sales In ecommerce, where items can’t be physically examined, product visualization plays a key role. Visual demonstration of a product is a powerful…
2 years ago Aligning Purpose with Profits: How Consumer Goods Companies can Unlock Business Growth by Integrating Sustainability into their Operations The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. These individuals prioritize…
2 years ago Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their…
2 years ago 5 Digital Marketing Trends Brands Should Pay Attention To U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important…
2 years ago Strategies for Brands to Combat #AdBlindness The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in the background on every…
2 years ago What Retailers get Wrong about Tourists I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited,…
2 years ago 5 Tips to Improve Retail Pay-Per-Click Results While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February…
2 years ago From Retirement to Retail: How Employers Can Support Successful Returns to Work The economic fallout from the pandemic has had a profound impact on the labor market and society. Worker shortages across industries have…
2 years ago Is Retail Media the New Walled Garden and is that a Bad Thing? With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled gardens faster than baby…