Executive ViewPoints

Vision AI is Taking Hold in Retail for Store Security and Analytics

It’s hard to believe that in the same year cutting edge technologies like augmented reality and autonomous shopping have exploded in retail,…

Brand Loyalty is Fading — Retailers Must Find New Ways to Deliver Value

What a difference a year makes: 12 months ago, Mirakl released the first edition of its consumer survey of 10,000 shoppers around…

Say Goodbye to Third-Party Cookies: Market Research is Here

Data is at the center of the success and overall growth of almost every company in every industry. Data drives decision-making, so…

In the War on Climate Change, Many Companies are Picking the Wrong Battles

Concerns over climate change continue to mount, and there is an increasing demand for companies to decrease their environmental impact through whatever…

Four Ways Ecommerce Brands can Overcome the Overstock of Excess Inventory

After three years of supply chain logistics and shipping delays, retailers have too much inventory sitting on shelves, and consumer demand continues…

What’s Next for Data Privacy Legislation in the U.S. in 2023?

Things rarely happen like you think they will. By mid-2022, many commenters’ privacy hopes were riding high. It looked like we might…

Does the Concept of the Sales Funnel Still Apply to Modern Retailers?

Looking around in 2023, we need to ask whether the concept of the funnel still applies in the digital age. Although it…

Personalization that Consumers Expect Post-Pandemic

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for…

Actionable Strategies to Safeguard Your Supply Chain from Cyberattacks

The world’s supply chains are under attack, and the vendors that organizations rely on could be the weakest link when it comes…

It Pays to Try Your Luck at Digital Branding as a Cash Business

If a consumer has a $5 bill burning a hole in their pocket, will they spend it on a candy bar for…

Retail Loyalty’s Moment is Now

There’s no question that rising prices have altered consumer behaviors. Whether they’re choosing lower-cost private-label items at the grocery store, cutting back…