Executive ViewPoints

Encourage Your Customers to Call Again. Here’s How.

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Entire…

3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal. However, as…

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged…

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According…

A Guide to Managing Young Employees

The so-called “Great Resignation” may be over for salaried workers, but for frontline employees there is no end in sight to the…

Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of…

NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

In 2024, it won’t be your dad’s supply chain. Shoppers’ retail preferences will be unlike anything we’ve seen even just a year…

6 Logistics Metrics that Determine a Brand’s Holiday Success or Struggle

With the bustling holiday shopping season nearing, many brands have spent the last several months assessing their operational strengths and weaknesses, particularly…

How Retailers Can Bring Creativity and Originality Back to Private Label Products

Twenty years ago, retailers aiming to launch new store brands to fend off the negative associations created by the “generics era” would…

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping…

Is Your Fulfillment Strategy Healthy Enough to Keep Pace with Customer Expectations?

By my recollection, the world of flexible fulfillment hit an inflection point about 15 years ago. It was at that point that…

A Beginner’s Guide to a Cookie-Free Marketing Strategy

It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies and IDs is coming…

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Executive ViewPoints

Encourage Your Customers to Call Again. Here’s How.

3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

A Guide to Managing Young Employees

Q4 Could Be Huge, But Most Retailers Have a Blind Spot

NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

6 Logistics Metrics that Determine a Brand’s Holiday Success or Struggle

How Retailers Can Bring Creativity and Originality Back to Private Label Products

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Is Your Fulfillment Strategy Healthy Enough to Keep Pace with Customer Expectations?

A Beginner’s Guide to a Cookie-Free Marketing Strategy

Feature Your Byline

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

NY NOW: The Winter Market

NRF: Retail’s Big Show 2024

Prosper Show

Shoptalk 2024

Responsible Business USA 2024

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