Executive ViewPoints

How Brands can Create Engaging Unboxing Experiences That Take the Place of In-Store Shelf Branding

According to a PMMI study, 95% of consumers state that packaging significantly affects their online purchase. Furthermore, almost half of consumers share…

How Luxury Brands can Leverage Digital Channels Without Eroding Their Images

Who would have predicted people would be comfortable shopping for and purchasing a car online? In years past, hardly anyone — except…

How to Launch a Lifestyle Business in the Age of Social Distancing

There’s no escaping it. Our lifestyles have been severely impacted by the novel coronavirus. Redundancies, layoffs, school closures — these are the…

How Retailers Can Strengthen Sustainability With Data-Driven Pricing Strategies

Sustainability is no longer a nice-to-have for retailers. It’s a must do if they want to meet consumers’ increasing demand for brands…

COVID-19 Legal Considerations for Retailers

With the rising number of positive COVID-19 cases throughout the United States, the “most wonderful time of the year” is becoming the…

If Your Store Had no Ecommerce Fraud This Holiday Season, You May Have a Larger Problem

Fraud is a costly problem for merchants, and it’s growing. The cost of fraud to retailers is up 6.6% this year over…

Trends in Retail: COVID Accelerated Some and Created Others

Retail customers have always been demanding. For starters, they have long insisted on speed, convenience, variety and personalization. And that’s just a…

The Future of Retail is 3D

The repercussions to the traditional retail sector in the wake of the COVID pandemic are well documented and experienced far and wide….

Why We’ll See Retail Media Groups Rapidly Explore Off-Platform Media Opportunities

Walmart’s small self-service ad platform just announced a new performance dashboard for clients to track campaign analytics and performance in real time…