Jim Dion
Founder & President
Dionco Inc.
Dion is a retail speaker and trainer, retail consultant, and the author of Retail Selling Ain’t Brain Surgery, It’s Twice As Hard, Start and Run a Retail Business and The Complete Idiot’s Guide to Starting and Running a Retail Store. He consults, trains and speaks on consumer trends, retail technology, selling and service, retail merchandising and operations, marketing and leadership. Dion has more than 30 years of progressive retail experience working at Sears, Levi Strauss and Gilmore Department Stores.
Gary Schwartz
President & CEO
Impact Mobile
Schwartz has played a leadership role in the mobile industry, founding Impact Mobile in 2002 and running the first cross-carrier short code campaign in North America. In 2006, he founded the mobile committee for the Interactive Advertising Bureau (IAB) and has worked to publish literature such as the Mobile Buyer’s Guide, helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009). In 2010, Schwartz was elected Chair of MEF North America with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). Schwartz is the recipient of the Asia and Japan Foundation Fellowship as well as the Macromedia People’s Choice Award and Dodge Foundation Award for Innovation. He authored the upcoming book Click2K’Ching: The Mobile Shopper & The Impulse Economy.
Jessica Rotnicki-Magaro
VP Ecommerce North America
Estee Lauder Companies
Throughout her career, Ms. Rotnicki-Magaro has focused on driving consumer connections in the digital retail space. As a key member of the team that launched Macy’ in 1997, she began to hone the skills necessary to develop a thriving online commercial experience within a traditional big brand retailer.

Ms. Rotnicki-Magaro joined the Estee Lauder Companies over 10 years ago to guide the launch of, the first eCommerce site in the company portfolio. As Clinique’s lead digital executive, she drove all aspects of the online experience: strategic planning, sales, merchandising, email, mobile, and acquisition/retention programs.

After spending two years helping to develop, she re-joined the Estee Lauder Companies and currently is devoted to driving ELC’s digital expansion of global eCommerce capabilities. Ms. Rotnicki-Magaro & ELC are committed to remaining at the forefront of the digital transactional landscape by developing a mobile commerce strategy that reflects ELC’s high-touch service model in the personal digital space.

Lora Cecere
Altimeter Group
Lora Cecere is a Partner at Altimeter Group. As an analyst, she has more than nine years of experience in tracking the evolution of new technologies and their role in building consumer value networks. In 2010, Lora led early research at Altimeter on the evolution of social commerce culminating in the first Social Commerce conference in October 2010. She is currently working on a research report on the evolution of social commerce technologies and the impact on value networks. Lora has nine years of research experience leading groups at AMR Research and Gartner prior to her role at Altimeter. She also worked in the design, implementation and marketing of software for 10 years prior to becoming an analyst. Prior to the analyst experience, Lora had fifteen years of experience in manufacturing, distribution and procurement for companeis like Clorox, Kraft/General Foods and Procter and Gamble. She has a BS in Chemical Engineering from the University of Tennessee, a MBA from the University of Pennsylvania and post-graduate work in change management from Georgetown. She has over 2000 readers of her blog at You can also join Lora on the social supply chain conversation @lcecere on twitter.
Howard Wilcox
Senior Analyst
Juniper Research
Howard Wilcox is a Senior Analyst with Juniper Research, and is the author of the Mobile Commerce Markets series of reports which includes Mobile Ticketing Markets, NFC Retail Marketing & Mobile Payments, Mobile Money Transfer and Remittances, Mobile Coupons and Smart Posters along with Mobile Payments Strategies and Markets, and Mobile Payments for Digital and Physical Goods.


Howard is frequently interviewed and quoted in the international and mobile media including the Wall Street Journal and CNBC.

With over twenty five years’ experience in the Telecommunications sector, including Director of Industry Intelligence at Marconi, where he served in a variety of analytical roles, Howard has also represented UK Telecoms Industry body Intellect as a Member of the European IT Observatory (EITO) Task Force.

Howard has a BA (Hons) in Business Administration with French from Loughborough University in the UK and a Postgraduate Certificate in Management Development from Coventry University.

Lauren Freedman
The e-tailing group
Lauren Freedman is a seasoned 15-year e-commerce veteran. She founded the e-tailing group, an e-commerce consultancy, in 1993 after an extensive career as a department/specialty store buyer. The company advises retailers on merchandising, strategy and customer experience best practices while simultaneously developing thought leadership and go-to-market strategies for top technology companies. Client projects cover all retail sectors from brick and mortar to catalogers and range from start ups to retail stalwarts as well as best-in-class technology companies. Her company’s annual mystery shopping and merchant surveys provide a comprehensive overview of the state of e-commerce, setting industry standards while simultaneously highlighting best practices. Lauren authored her first book, It’s Just Shopping in 2001.
Brad McDonald
Director of Store Operations and Systems
Sprint Nextel
Brad McDonald is the Director of Store Operations and Systems for Sprint Nextel overseeing systems support and testing for the Consumer sales channels, real estate strategy and programs, and store process improvement. Previously at Sprint, Brad led the Customer Experience Measurement program leading to key programs such as Red Carpet Service, launch of the ‘SPRINT’ customer service model, and Ready Now customer education on devices. Over the same timeframe, Sprint improved from last place among the major carriers to second place in the JD Power and Associates Wireless Retail Customer Satisfaction Study. In addition to his work at Sprint, McDonald has served in various retail store, multi-unit and corporate roles at Best Buy and Sears spanning 30 years.
Jerry Lewis
VP of Technology
Lewis manages all technical vendors, provides architectural and technical guidance to development and QA teams, troubleshoots Moosejaw’s cross-channel WebSphere Commerce applications, and is responsible for all technology decisions related to e-commerce. Lewis has 16 years of experience designing, building, and implementing software and web applications including 11 years of experience with IBM WebSphere and WebSphere Commerce platforms. In his last 2 years at CrossView, Lewis managed the ongoing architecture, development, performance tuning, and testing of existing WebSphere Commerce applications. According to Lewis, he is much funnier that the other Jerry Lewis and less focused on raising money via the telephone. He admits that his two daughters, Georgiana and London, 4 and 2, make most of the important decisions in the Lewis household, including what brand of chicken nuggets will be served for dinner, and what type of popsicle looks most like a rainbow.
Jason Goldberg
VP of Strat and Customer Experience
Jason Goldberg is a shopper marketer with more than 20 years of experience in the retail industry. In this role, he has led innovative teams that have fundamentally changed the way consumers shop and make purchasing decisions. His unique expertise has helped retailers create millions of daily customer engagements, delivering billions of dollars in annual revenue. Over the past 10 years, Jason has served as a principal customer experience consultant for major retailers and well-known brands, including Best Buy, Levi Strauss & Co, Microsoft, Procter & Gamble, Sony, T-Mobile, Target, Walmart and many others. He has held senior leadership positions in marketing and product management for multiple West Coast-based firms focused on the retail industry. He started his career with Commodore Business Machines and served as a senior director of marketing at Blockbuster Entertainment. In addition to specializing in in-store and mobile shopping experiences, Jason’s expertise also includes visual merchandising, environmental design, customer experience architecture, interactive merchandising and digital signage. He is a graduate of the University of California at Irvine.
Emily Keye
Marketing Strategist
Bronto Software
Emily is Email Marketing Strategist at Bronto, where she delivers strategic consulting services to retail clients including education on email marketing best practices and standards, client campaign optimization and tactics for success. Emily works with an array of B2B and B2C clients to plan, construct, implement, and test email marketing lifecycle programs. In her previous position as an Email Marketing Manager, Emily was responsible for generating millions in revenue from email using re-engagement methods, automated and triggered messages, sweepstakes, and more.

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