As humans, we innately fear change. It’s only natural, especially now. We’re all experiencing change — both personally and professionally — at a scale we’ve never seen before. With brick-and-mortar stores temporarily closed or operating at a limited rate, it’s understandable for retailers to feel uneasy. Jackman Reinvents’ Joe Jackman is choosing to remain optimistic.
“Professionally, I’m excited because oftentimes innovation happens when there’s a force, and in this case, it’s a negative force,” Jackman said during this week’s Retail Remix episode. “It’s ‘Yikes, we can’t do things the way we’ve normally been doing them.’ So, we need workarounds.”
As the president and CEO of Jackman Reinvents, Jackman helps brands transform and unlock new business value. With his latest book, The Reinventionist Mindset, he’s providing guiding principles to help retail executives establish a path forward, even amidst uncertainty.
Check out the full episode to hear Joe’s thoughts on:
- Why change is still so hard for retail executives;
- How to balance historical data and ideation to guide strategy;
- Key lessons from his work with 40+ companies; and
- What a “human-centric” approach transformation really is.
