Blog Posts

Transparent Data Practices and Experiential Personalization — the Key to CX in 2022

Are you delivering the right message in the right place at the right time? A new survey finds marketers in the UK,…

Retail Media is on Fire — and with Good Reason — But Harnessing it for Ads is Tricky

There are few things in the world more intimate than our shopping carts. From diapers and pet food to frozen food or…

Major Brands Want a Slice of the Growing Outdoor Apparel Industry — Here’s How Smaller Companies Can Compete

As the pandemic wears on and people maintain an increased interest in outdoor activities, the demand for outdoor apparel is increasing. Adventurers…

Cybersecurity, Data Privacy and ESG Highlight Risk Trends for Retail and Consumer Markets

Norton Rose Fulbright has conducted its Annual Litigation Trends Survey for nearly two decades. The survey aims to get a sense of…

How B2B Marketplaces are Changing the Way Businesses Find Vendors Online

Even before the pandemic, B2C marketplaces were experiencing explosive success as consumers flocked online and marketplace growth was only intensified by the…

Overcoming Key Payments Hurdles for Ecommerce Success

Worldwide growth in various payment methods and processors has led retailers to build increasingly complex payment infrastructure. While offering payment optionality to…

Why ASICS and Other DTC Retailers are Turning to Zero-Party Data

Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of Cohorts — shouldn’t be…

In Control From Afar: Using IoT to Manage Enterprise Energy Usage

Imagine being a retail facility manager with a portfolio of two dozen stores in the Southeast. It’s mid-July, and air conditioners have…

Why Impression-Based TV Buying Will Unlock Huge Opportunities for Luxury Brands

The transition to impression-based buying in the TV space will rank among the most defining media trends of 2022. While the shift…

4 Major Trends Driving Success in Influencer Marketing

Influencer marketing is not a new concept, but it’s enjoying newfound reach. According to Collabstr, even after climbing more than 40% in…

Gamification is Experiencing a Renaissance — Here’s How Retail Marketers Can Take Advantage of it

It’s becoming harder for retail brands to reach their audiences as consumers continue to use a mix of online and in-person shopping….

Subscriptions Will Help You Thrive in the Ecommerce Era

The past three years have seen a massive surge in both consumer and business ecommerce growth. Insider Intelligence forecasts that U.S. ecommerce…

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Blog Posts

Transparent Data Practices and Experiential Personalization — the Key to CX in 2022

Retail Media is on Fire — and with Good Reason — But Harnessing it for Ads is Tricky

Cybersecurity, Data Privacy and ESG Highlight Risk Trends for Retail and Consumer Markets

How B2B Marketplaces are Changing the Way Businesses Find Vendors Online

Overcoming Key Payments Hurdles for Ecommerce Success

Why ASICS and Other DTC Retailers are Turning to Zero-Party Data

In Control From Afar: Using IoT to Manage Enterprise Energy Usage

Why Impression-Based TV Buying Will Unlock Huge Opportunities for Luxury Brands

Gamification is Experiencing a Renaissance — Here’s How Retail Marketers Can Take Advantage of it

Subscriptions Will Help You Thrive in the Ecommerce Era

Multimodal Commerce: New Era of Online Shopping

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

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