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Exclusive: Why Grove Collaborative’s Evolving Business Model Required Replatforming

Over the past 11 years, Grove Collaborative has built a name for itself as conscious consumers’ go-to supplier for everyday essentials. And…

Grove Collaborative, Blueland Promote Plastic-Free July Initiatives

Two brands known for their commitment to sustainability, Grove Collaborative and Blueland, are marking Plastic-Free July with new tools and a fun…

Grove Collaborative Names Zulily and Shopbop Alum New CEO

Sustainable CPG brand Grove Collaborative is making some major leadership changes to follow through on its vision for future growth and market…

Grove Collaborative Launches Health and Wellness Hub

Grove Collaborative has introduced Grove Wellness, a product hub featuring a personalization engine designed to sharpen recommendations around consumers’ evolving health and…

How Grove Collaborative is Building a Long-Term Value Creation Plan

Companies often become so fixated on short-term and long-term goals that they forget to prioritize the most important objective: creating value. Stuart…

Grove Collaborative’s Low Stock Price Could Lead to NYSE Delisting

Grove Collaborative, which offers a range of sustainable household and personal care items, faces delisting on the New York Stock Exchange (NYSE)…

Grove Collaborative Expands Retail Presence With Product Launches at Kohl’s, Giant Eagle and Meijer

Grove Collaborative is further boosting the omnichannel presence of Grove Co., its flagship homecare brand, by launching products at Kohl’s, Giant Eagle…

Virgin Group Acquisition Corp. II Completes Purchase of Grove Collaborative, Taking Retailer Public

Virgin Group Acquisition Corp. II (VGII), a publicly traded special purpose acquisition company sponsored by Virgin Group, has closed its acquisition of…

Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Saying she has been a fan of Grove Collaborative since she first discovered the company’s starter kit, actress and entrepreneur Drew Barrymore…

How IKEA and Grove Collaborative Help Consumers Act on Their Sustainable Intentions

Over the last few years, sustainability has become increasingly important to consumers. But as is often the case, shoppers’ actual actions still…

Grove Collaborative Hires Former Amazon Marketing Executive for CMO Role

Eco-friendly retailer Grove Collaborative has named former Amazon executive Jennie Perry as its new Chief Marketing Officer (CMO). Perry will lead the…

Exclusive Q&A With Grove Collaborative CEO: Building A Brand With A Foundation Of Conscientious Consumers

In this exclusive Q&A, Grove Collaborative CEO Stuart Landesberg talks about the product development, marketing and culture that has propelled the home…

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