In an effort to expedite ordering and delivery of grocery products to customers, S Group has implemented the Foodie Shopkeeper tool from Digital Foodie, a provider of personalized e-Commerce platforms for grocers. As a result of replacing print documents with Foodie Shopkeeper, S Group has “improved the order picking process and decreased picking time by 50%,” according to Ilkka Alarotu, Director of Grocery Chain Management for Finland-based S Group.
Learning to use the Foodie Shopkeeper tablet was an easy process for store employees designated as “pickers,” noted Alarotu. “All the pickers have been trained to use Foodie Shopkeeper, which is pretty straightforward solution to use so not much training was needed. Foodie Shopkeeper has been developed with the picking process in mind so basically the biggest change for the pickers was to replace paper and pen with an iPad.”
Deliveries Within Two To Three Hours
Using Foodie Shopkeeper, S Group is able to provide delivery within 2-3 hours of ordering, and same-day up to 3pm Monday to Saturday. All orders are picked and ready for delivery 15 minutes before delivery time.
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“Previously we used to get orders by email and print them out. Once we switched to Foodie’s iPad based tools, we reduced the picking time by 50% to 15 minutes per order,” explained an executive at one S Group’s home delivery stores. “Also picking larger orders is less daunting with the iPad.”
As many as 300,000 shoppers are registered for the S Group online shopping tool called Foodie.fm. In addition to using the solution for online ordering, customers also use Foodie.fm for finding and sharing new recipes and managing shopping lists. Created by Digital Foodie, Foodie.fm is a personalized grocery shopping platform, available via company web sites, Facebook, iPad, iPhone, Android and Nokia platforms.
When asked to share advice with other retailers looking to implement a similar service, Alarotu said: “You should consider it from a consumer’s perspective. It’s not just about running an online grocery service but understanding how technology can help to improve the everyday life of your customer.”
