Lululemon has named André Mastrini to the newly created role of President and Chief Commercial Officer, with Maestrini reporting directly to CEO Calvin McDonald. The athleisurewear brand is consolidating its leadership structure following the announced departure of Celeste Burgoyne, currently President of the Americas and Global Guest Innovation, who is leaving the company at the end of December for an opportunity outside the industry.
Burgoyne joined Lululemon nearly 20 years ago, in 2006, and was named the company’s first President in 2020. She has assumed roles of increasingly responsibility and led the company’s North American business through periods of rapid growth.
“We are grateful for Celeste’s leadership and significant contributions to Lululemon’s business and culture over the past 19 years,” said McDonald in a statement. “She has been instrumental in growing our footprint in the Americas, creating high-quality guest experiences and mentoring our teams across the organization.”
Maestrini, who joined Lululemon in 2021 as EVP of International, will provide integrated oversight of all of Lululemon’s regions, stores and digital channels around the world. He will oversee the brand’s global commercial strategy with a focus on continued market expansion, revenue generation and an acceleration of best practice sharing across all regions. In his current role, Maestrini has overseen Lululemon operations in EMEA, APAC and China Mainland, helping to more than quadruple international revenues.
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Lululemon Growth Takes Multiple Paths
In February 2025 CEO Calvin McDonald laid out plans to double Lululemon’s business again through a combination of product innovation, entrance into new categories, global expansion and store growth, despite increasing competition from brands including Vuori, Fabletics and Alo Yoga. As one example of its category expansion, Lululemon has developed merchandise lines for all 32 NFL teams.
The brand also is focusing on the brick-and-mortar shopping experience, notably with its new flagship store in NYC’s SoHo neighborhood. The 17,000-square-foot store features design elements reminiscent of Lululemon’s home in the Pacific Northwest, with bespoke terrazzo floors, a hand-formed tile staircase and lighting that cycles through hues recalling the Vancouver sky, according to WWD.
3D-printed benches that play into a subway theme nods to the store’s location in NYC, where Lululemon operates 15 stores. A white 3D-printed sculpture at the entrance provides a curve that is replicated throughout the store, giving the space a more natural flow. The store carries Lululemon’s full women’s and men’s product assortments and offers heat embossing on the straps of bags for a personalization element.
