Chewy has purchased SmartEquine — a U.S. provider of equine health products with a proprietary subscription-based supplement program and personalized nutrition plans — in an all-cash deal. The acquisition, which is expected to close by February 2026 after customary regulatory approvals, will help accelerate Chewy’s expansion into higher-margin animal health and wellness verticals.
“We are thrilled to welcome SmartEquine to Chewy,” said Mita Malhotra, President of Chewy Health in a statement. “Together, we’ll bring even greater expertise, convenience and care as a trusted destination for the equine community.”
Other retailers have been displaying horse sense in seeking to capture more of the large animal health market. Rural-oriented retailer Tractor Supply launched Tractor Supply Rx in April 2025, with features including automatic delivery through the retailer’s Autoship program. In its stores, the retailer offers pet wash stations, grooming by Petsense by Tractor Supply and veterinary care through the retailer’s PetVet partnership
Key benefits for Chewy stemming from the SmartEquine acquisition will include:
Advertisement
- Category expansion and margin growth: The purchase enhances Chewy’s product mix with a broader offering in the high-margin equine supplements segment;
- Recurring revenue synergies: SmartEquine’s subscription model can align with and strengthen Chewy’s recurring revenue base;
- Customer Lifetime Value growth: Expanding Chewy’s opportunity to increase share of wallet among a passionate and underserved customer segment; and
- Financial accretion: The transaction is expected to be adjusted EBITDA margin accretive upon closing.
