The two-year absence of Bed Bath & Beyond from the brick-and-mortar landscape will come to an end on Aug. 8 in Nashville, Tenn., when the brand opens its first Bed Bath & Beyond Home store following its 2023 bankruptcy and sale.
The store, and those that succeed it, will be operated by The Brand House Collective — which recently rebranded from its former name, Kirkland’s — under that company’s investment partnership with Beyond, Inc. The partnership also includes plans for physical BuyBuy Baby and Overstock stores at a later date.
To honor the brand’s history, the partners also are bringing back one of Bed Bath & Beyond’s most beloved traditions — its iconic coupons. Guests are invited to bring their legacy Bed Bath & Beyond coupons to the store, and fresh versions will be available at the door for customers who aren’t able to find an old one lying at the bottom of a drawer. Additionally, the first 25 customers who make a purchase will receive a premium 10″ memory foam queen size mattress, regularly valued at $226.99.
“We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” said Amy Sullivan, CEO of The Brand House Collective in a statement. “This isn’t just a store, it’s a fresh start for a brand that means something special to so many families. With Bed Bath & Beyond Home we’re delivering on our mission to offer great brands, for any budget, in every room. It’s a powerful addition to our portfolio and a meaningful step forward in our transformation.”
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