Consumers are utilizing a wider variety of technologies and communication touch points to browse inventory, compare prices and complete purchases. To keep pace with these omnichannel browsing and buying strategies, retailers are investing in innovative tools and technologies such as mobile POS (mPOS).
Unicomer Group, parent company to 10 brands that specialize in appliances, consumer electronics and furniture, has partnered with Starmount to bring mPOS to hundreds of store locations in Central America, the Caribbean, Ecuador and the U.S. Leveraging the Starmount Connect and Engage solutions, Unicomer employees can better connect with omnichannel shoppers and create more educational and satisfying brick-and-mortar interactions, according to Mario Ferman, VP of Technology at Unicomer Group.
“Unicomer is a customer-centric organization, and we strongly believe that mPOS will provide an excellent experience to all our shoppers,” Ferman said in an interview with Retail TouchPoints. “We continuously are seeking and considering ways we can keep being leaders in the markets in which we operate. One of the ways to do this is by leveraging mobile technologies in an omnichannel retail environment.”
Store associates will leverage the Starmount solutions to initiate and complete transactions anywhere within a store, which will help decrease wait times during high-demand periods. In addition, mPOS will empower employees to deliver a higher level of service by ensuring instant access to credit applications, credit terms, payment plans, product information, inventory data, cross-border trading data, and delivery options.
Detailed product information will be at store associates’ fingertips as they use the mobile devices, which will impact bottom-line results significantly, Ferman explained. “Using Connect, Unicomer´s sales associates will be able to access product comparisons, recommendations and reviews, product availability, and more, allowing them to save in-store sales and provide a more positive and informed shopping experience.”
Furthermore, the mPOS applications will help Unicomer handle internal complexities, such as managing multiple currencies, languages and countries across brands, according to Ferman. Unicomer also will be equipped to process all brand orders in a single platform through the Starmount solutions.
“Unicomer serves more than two million credit customers throughout the region,” Ferman said, “and Starmount´s technology is critical for us to provide the highest levels of customer satisfaction while streamlining our overall application platforms."
Implementation will begin in early 2014, with Unicomer initiating a limited mPOS rollout in flagship stores, Ferman explained. “Given the geographic presence in 19 countries, and their individual multicurrency, fiscal, and legal requirements, the implementation will take at least two years.”
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