customer-centricity

Rather than Recline into Old Age, La-Z-Boy is Reinvigorating its Brand for Today’s Consumers

Getting older is hard — humans know it, and so do brands. But unlike humans, brands don’t have an innate shelf life….

NPS Is Not The Answer To Understanding Your Customers. Here’s What You Can Do Instead

Executives have long been convinced that Net Promoter Score (NPS) is the gold standard when it comes to measuring brand loyalty and…

Customer Experience Is The New Black…Again

If you attend enough industry events and conferences, it’s not hard to figure out that customer experience is very much in vogue…

5 Ways Retailers Can Stay Ahead Of The Technology Explosion

Every day there seems to be a hot new technology grabbing headlines, promising to transform the buying journey by improving customer experiences….

Macy’s Digital Thrives On Culture Of Customer-Focused Innovation

Mobile’s extraordinarily strong performance during the 2015 holiday season may have caught some in the retail industry by surprise, but not Macy’s…

Dynamic Pricing: A Game-Changer Or A Gamble?

Dynamic pricing. Its appeal is obvious: adapt pricing — in-store and online — to drive demand, maximize margins and build customer loyalty….

Why Intelligent Alerting Beats Predictive Analytics

A news headline from June 2015 reads: “Why investors can’t stop investing in predictive analytics.” This makes me scratch my head, because…

Sweaty Betty Taps Cegid To Drive Expansion

Sweaty Betty, a British retailer specializing in women’s activewear, has partnered with Cegid, a provider of enterprise management and vertical software solutions,…

Hanover Direct Makes Moves To Omnichannel

Retailers are implementing agile business solutions to help them keep pace with consumer trends and industry changes more efficiently. Hanover Direct recently…

Bob Willett Shares His Perspective On Customer-Centricity

While many retailers like to believe that the customer is at the center of everything they do, few achieve true customer centricity….

Unicomer Group Partners With Starmount To Improve In-Store Shopping Experiences

Consumers are utilizing a wider variety of technologies and communication touch points to browse inventory, compare prices and complete purchases. To keep…

Retailers Need To Humble Big Data

For retailers, the “Big Data” world can be an intimidating place. Gartner Research has indicated that information volume is growing worldwide at…

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