Zebra Technologies Corporation has unveiled Zebra SmartSense for Retail, a solution designed to deliver deeper visibility into retail operations. The platform provides visibility of the entire store, with real-time location information on tagged inventory, employees and customers who have opted into either the network or loyalty application.
SmartSense for Retail combines UHF RFID, video and a new micro-location capability to identify and track the journey and location of merchandise, associates and shoppers in real time. An analytics engine analyzes data from these sources to provide actionable insights to:
Achieve optimal stocking levels;
Detect and identify misplaced merchandise or assets;
Pinpoint theft; and
Enhance store promotions and product placement activities.
With SmartSense for Retail, retailers can also locate lost merchandise, proactively prevent theft and ensure best-selling items are always on display during peak shopping periods. Location intelligence helps retailers track the journey of a piece of merchandise, including items that are at risk of being stolen.
Additionally, knowing the location of employees helps retailers match the right associate and expertise with the shopper, increasing the likelihood of a sale and customer satisfaction.
“In today's omnichannel world, product availability is critical,” said Bob Sanders, Senior VP and General Manager of Data Capture Solutions at Zebra. “Many retailers have in-store inventory visibility challenges, with perpetual inventory accuracy running at about 60%. This is simply not adequate to deliver a consistently satisfying customer experience. Successful retailers need to use every store and supply chain resource to immediately deliver what customers want and need.”