Zach Morrison, Elite SEM
In this episode of TouchPoints TV, Zach Morrison, VP and Director of Search for Elite SEM, discusses why search engine marketing is becoming even more competitive among retailers. Moreover, he shares how merchants today can keep pace by implementing paid search and other strategies. “Internet marketing is so direct and measurable, but to keep up with this growing competition, you need to understand customer lifetime values, acquisition and other key metrics,” Morrison said. “That’s going to help them grow their paid search, as well as affiliate marketing and display marketing.”
Episode Notes:
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