TouchPoints TV: Rob Garf, IBM

Rob Garf, Retail Strategy Leader, IBM Services Group

Rob shares some of the insights IBM gleaned from its recent survey of 30,000 consumers worldwide. “Consumers are back in the game,” Garf said, although spending is not returning to pre-recessionary levels. Garf also talked about IBM’s recent investments in business analytics and optimization, and how the company is combining its Global Business Services with its brands, including software and infrastructure.



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