Erik Bratt, VP of Marketing, Tealium
Tag management solutions are emerging in the retail technology space. Designed to help retailers accumulate and condense solutions integrated into e-Commerce sites, these solutions ensure efficient tracking and management and overall, improved site speed and stability. During this episode of TouchPoints TV, Erik Bratt, VP of Marketing for Tealium, discusses the benefits of tag management solutions, including faster time to market and decreased costs. Moreover, Bratt shares why the need for these solutions is growing due to the rise of e-Commerce and online marketing strategies.