Every Wednesday since April 1, #ShoppingNightInAmerica spotlights small businesses on Facebook Live, featuring business owners talking about their products. Created by Ed King, Co-Founder of HighStreet and Living Retail Lab, the weekly event is bringing Main Street to the masses.King shares his inspiration and motivation for creating #ShoppingNightInAmerica during this video chat with Debbie Hauss. The events are helping small businesses get the word out about their products. In one example, a business sold $3,000 worth of merchandise in 90 minutes.