Inside GWI’s Latest Consumer Research

We all know COVID has forever changed the consumer, but in what ways? Which issues should retailers prioritize as they head into holiday and, most importantly, 2022? GWI’s Vice President of Trends and Research, Virna Sekuj, sits down with Alicia Esposito to dig into the firm’s latest consumer research. The trends that rise to the top? The critical role of mobile, the impact of fin tech innovation and the evolution of “shoppertainment.”