Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.
GSP will provide store-specific kits directly to Yesway and Allsup’s stores from GSP’s production and fulfillment facilities. GSP’s just-in-time fulfillment system will allow Yesway and Allsup’s associates to receive the correct signage and POP kits on time each month for proper installation.
The partnership also will support Yesway’s renovation program, which has led to multiple grand re-openings with concerts, special promotions with vendors and localized philanthropic outreach. GSP has started supplying Yesway and Allsup’s grand re-openings with special event-focused kits.
“GSP’s data-driven approach to retail marketing fits in well with our strategic perspective of reducing inefficiencies in our marketing operations,” said Darrin Samaha, VP of Marketing at Yesway in a statement. “We’re building a portfolio of stores substantially and quickly, and this requires knowing our stores and knowing our numbers.”
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