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Oracle Announces Two Customer Wins Featured

  • Written by  Debbie Hauss


Oracle_Retail_TaglineIn anticipation of the Oracle Crosstalk  annual user group conference, set to kick off this week in Chicago, Oracle has released customer announcements from Coldwater Creek and Furniture Row.

Coldwater Creek Implements Oracle Retail Planning And Optimization

Coldwater Creek, a women’s fashion retailer, has deployed the Oracle Retail Merchandise Planning and Optimization solutions to create pre- and in-season plans, and integrate inventory management across channels.

With the tools to budget and forecast demand more accurately, the retailer plans to improve buying decisions and guarantee that the most popular items are available to shoppers in stores, online and via catalogs.

Additionally, using the solutions, Coldwater Creek will be equipped to reduce aged inventory and ensure all in-demand items are in stock, according to a company press release.

“The new Oracle-based inventory planning system provides inventory visibility that simply was not possible for us in the past,” said Jim Bell, EVP, CFO and COO of Coldwater Creek. “Ultimately, this should lead to further reductions in aged inventory and allow us to increase our full-price selling, making us more productive and profitable.”

Furniture Row Leverages Oracle Commerce Solution To Improve Customer Engagement

Furniture Row, a home furnishings retailer with more than 330 stores in the U.S., has implemented Oracle ATG Web Commerce to create more personalized brand experiences across all channels.

Using ATG Web Commerce, Furniture Row is upgrading the e-Commerce site to tailor content, as well as provide product recommendations and relevant promotions, based on consumers’ past interactions with the retailer, according to a press release. Web experiences and offers are personalized based on available customer information, such as past browsing and buying history, as well as overall response to promotions.

The new web site is built with “responsive design” capabilities, so consumers will receive an optimized experience no matter what device they’re using: a desktop/laptop, smartphone or tablet.

“Customers browse merchandise and compare items using their mobile phones right from the showroom floor, or they start their research at home before they come in,” said Noah Linge, Director of Digital Marketing at Furniture Row.  “We want to make that as easy as possible for them, to help them identify what they want, no matter where they are or what device they are using. We considered creating multiple applications for different consumer devices but we didn’t want to have that extra step.”

Furniture Row is leveraging Oracle ATG Web Commerce solutions for all e-Commerce operations, including: the main Furniture Row site, Sofa Mart, Oak Express, Bedroom Expressions, The Linen Shoppe, and Furniture Row Racing.

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