Microsoft Partners With Chinese Solution Provider to Boost IT Efficiency and Security

Microsoft’s China arm is partnering with Chinese electronic shelf label (ESL) provider Hanshow to empower its global expansion in the retail industry. Under the strategic collaboration, Hanshow will adopt Microsoft Azure operated by 21Vianet for its operations while also prioritizing Microsoft technology for its solutions to retail clients. This will unify Hanshow’s global information systems to improve efficiency and security.

In addition to ESL, Hanshow offers a network of digital solutions that utilize IoT and machine learning technology to provide digital marketing, digital payments and digital shelf solutions to retailers. Hanshow products are in more than 20,000 stores across 50 countries, and the unified system will help its larger clients manage operations across multiple geographies.

Microsoft also will provide technical support to Hanshow in co-creating cloud-based solutions that incorporate Microsoft’s retail industry best practices, machine learning, IoT and other data technology. Hanshow already has found that a SaaS solution using Microsoft Azure can manage more than 10 million ESL and other IoT devices across geographies through a remote network that’s accessible anywhere.

“Hanshow’s solutions empowered by Microsoft Azure are at the heart of digital transformation in the retail industry, and by partnering with Hanshow we can enable retail customers around the world together,” said Joe Bao, VP, Microsoft Greater China Region and GM, One Commercial Partner & Strategic Pursuit, in a statement.


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