AAFES Adds Task Management App From Reflexis

The Army and Air Force Exchange (AAFES), which operates more than 3,150 retail facilities for U.S. military service members, retirees, and their families in more than 35 countries and all 50 states, has implemented Reflexis Task Manager. Given the challenge of rolling out new products, promotions and planograms in remote locations throughout the world, AAFEES is expected to use the Reflexis Task Manager tool to automate communication of administrative tasks to its store employees.

“The mission of AAFES is to provide quality merchandise and services to military service members and their families at competitively low prices while providing a dividend to contribute to morale, welfare, and recreation programs for our armed services,” said Darrick Smeby, Senior Project Manager for AAFES. “Streamlining operations and improving efficiencies are critical in allowing us to meet both aspects of this dual mission.”

Although it is one of the Top 50 Retailers in the world, AAFES has unique challenges in managing a wide variety of formats and a wide range of merchandise. “Every year in almost every corner of the globe, millions of American military service members and their families rely on AAFES facilities to buy a wide range of health care, apparel, consumer electronics, auto parts, and other products at competitive prices,” said Prashanth Palakurthi, founder and CEO of Reflexis. “AAFES serves its customers from stores big and small, including large Post and Base Exchanges, convenience stores, and even tents. The AAFES implementation confirms yet again how the high configurability of our solution enables Reflexis to satisfy the needs of a wide variety of formats for supermarket, book, home improvement, office supply, toy, convenience, general merchandise, and sporting goods retailers. We are honored to add AAFES to our list of Top 250 Global Retailers and to support their mission.”


Reflexis customers, many of which are Top 250 global retailers, have reported improvements in store-level compliance with corporate strategies; higher productivity of merchandising, field, and store management; and increased sales and profitability. Traditionally large retailers had been using email systems such as Outlook to communication critical store information such as recalls and audits and wound up struggling with reporting and compliance issues.

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