Skechers has reimagined its store at Canada’s West Edmonton Mall as its first “Performance” location, featuring an immersive experience that includes an expanded sales floor, half-size pickleball and basketball courts and a range of technology showcases.

Designed as an experiential playground where customers can try out Skechers’ sports-focused footwear technology, the 7,500-square-foot store offers a gallery of the brand’s innovations for players at every skill level. In addition to the dedicated areas for Skechers Pickleball and Skechers Basketball, consumers also can experience the brand’s offerings for golf, soccer, running, training, walking, trail and hiking.
“With the world’s elite pros wearing our shoes from the court to the pitch, mound and green, our retail stores’ innovative performance products have become a magnet for athletes who want game-changing product with essential comfort — and the time has come to launch a new play,” said Michael Greenberg, President of Skechers in a statement. “Our new Performance store offers competitors at every level the complete experience: from our largest-ever offering of performance footwear, apparel and accessories, to Skechers specialists and educators for our diverse sport technologies, and courts where consumers can discover how our product performs without ever leaving the store.”
The store now ranks as the largest Skechers concept store worldwide. It is surrounded by state-of-the-art digital LED screens along with a modern, elevated architectural design that embraces the spirit of Edmonton.
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“Edmonton’s vibrant sports culture and passion for hosting year-round athletic events make it the perfect home for Skechers’ first Performance destination — and as the second-largest mall in North America, West Edmonton Mall is a massive draw that will attract all walks of life to this exciting new concept,” said David Beecroft, Country Manager of Skechers Canada in a statement, who teamed up with NHL player and media personality Paul Bissonnette to open the new store. “Paul’s an avid sports fan — and his presence at our opening event has attracted his fans and fellow enthusiasts, who are excited to see how much we’re investing in the performance space and how much our product can elevate their game.”
Skechers is on a store-opening tear at the moment, with 5,300 locations currently open and plans to eventually reach 10,000. The brand also opened a virtual store in Roblox last year featuring its collaboration with tractor brand John Deere.
